Data transforms the way companies create and capture value and redefines competition. Mastering these Datanomics is paramount for all managers and entrepreneurs to sustain the competitive advantage of their firm.

Datanomics and Strategy analyses these changes to support leaders in their strategic decision-making process.

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Who I am

I am Louis-David BENYAYER, a strategy consultant since 1999 and an affiliate professor at ESCP. Passionate about strategy and technology, I co-authored with Simon Chignard the first book about the value of data, Datanomics, and I am currently scientific co-director of ESCP MSc in Big data and Business Analytics.

What will you get weekly

  • my comments on a news

  • an essay

  • news from the network

I hope you will enjoy it and I will be happy to hear from you about this newsletter.

Why do I write this newsletter

As you may have experienced yourself, writing is a way to get your own ideas clearer. That’s why I am the first reader of the post you will get! Beyond that joke, I decided to publish regularly for two reasons

  1. After having worked with clients, taught students, written books I want now to contribute more regularly to the conversation, with a more digest content.

  2. I have been interacting with a lot of different people (students, clients, partners, researchers, think tanks, policymakers) and this newsletter is a way to continue the conversation. You are probably here because we know each other.

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Thoughts, examples, research on how to sustain competitive advantage in a datanomics time.

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